New Website, Online Sales and Unprecedented Times

About

7 Seas Brewing is one of the largest craft breweries in the South Sound with taprooms in Gig Harbor and Tacoma, Washington. Fun fact: 7 Seas was the first craft brewery to produce canned beer in Washington state.

Visit Website

Problem Overview

7 Seas was in the middle of a brand update when it was forced to temporarily shut down its taprooms because of Covid-19. Suddenly, having a website that showed off the new brand was important, but launching a website with e-commerce capabilites in a short turn-around time was crucial so that 7 Seas could keep doing what it does best: serve people beer.

Services

Content Strategy
Design
Third-Party Integrations
User Experience
Web Development

The Timing

Timing is everything. In the case of the 7 Seas website redesign, the timing was a cacophony of a planned label redesign and the Covid-19 pandemic.

With a new brand identity in the works and a state-wide stay-home order in place, we knew the turnaround time needed to be tight so the team at 7 Seas could unveil its new look and also connect customers with its beers while taprooms were temporarily closed. A digital experience that blended e-commerce was essential.

Mobile phone showing webpage with cans of the 7 Seas Brewing IPA. Next to the phone sits a covid-19 molecule.

Integrating Brand, Launching Online Sales

Collaboration was essential to make this project a success. We worked with the design firm Blind Tiger to implement the new look and feel of 7 Seas in a WordPress site. Our developers crafted new templates for the homepage, interior pages including a page that displayed the variety of beers available for purchase online.

Our team had fun designing the “Are you over 21?” pop-up. If users click the no button, they are redirected to the My Little Ponies website by Hasbro.

Screenshot of a modal pop up that reads, are you over 21? If you are under 21 this website is not for you!

Click for Curbside Pick Up

In addition to integrated updated brand designs, our team integrated the online store — a new feature for the brewery — with the existing payment and inventory tracking systems. As curbside pick up entered the consumer vernacular, our team made sure the purchase experiences included curbside confirmation and details for the Gig Harbor and Tacoma taprooms.