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Jen Rittenhouse she/her

Director, Brand and Marketing

Big ideas. Big earrings. Repeat.

Jen is a journalist turned copywriter turned social marketer turned brand builder. Her background spans industries, mediums and decades. If it sounds like she can do it all, it’s because she can. Jen’s favorite thing? Finding magic in moments, ideas and organizations and whirling it into words, experiences, and campaigns that make meaningful connections with people — and get results.

At SiteCrafting, Jen is responsible for turning up the volume of the SiteCrafting brand and helping clients discover and broadcast their sparkle. Her personal brand attributes are creative, fearless and denim. She has a Bachelor of Arts in Journalism and has never met an em dash or Pitbull song she didn’t like.

Jen is also a mom, a runner and a thrifter. She laughs loud, shops hard and keeps a tambourine in the center console of her minivan.

Jen's Latest Articles

The “Fine” vs. The Feeling: Why Your Brand Needs a Soul (and a Human)

April 22, 2026 Brand
Read The “Fine” vs. The Feeling: Why Your Brand Needs a Soul (and a Human)
Icon of two hands holding a coin

Community 101: A Case Study in Financial Institutions

February 10, 2026 Strategy
Read Community 101: A Case Study in Financial Institutions

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