Jen Rittenhouse she/her
Director, Brand and Marketing
Big ideas. Big earrings. Repeat.
Jen is a journalist turned copywriter turned social marketer turned brand builder who builds narrative strategies and brand systems that actually convert. Her background spans industries, mediums and decades. Her favorite thing? Finding magic in ideas and whirling them into words and campaigns that make meaningful connections.
At SiteCrafting, Jen turns up the volume on the brand and helps clients broadcast their sparkle. With a signature mix of straight talk, sharp strategy and high energy, she helps creative teams cut through operational friction, protect their energy and ship killer work. Her personal brand attributes are creative, fearless and denim. She holds a B.A. in Journalism, refuses to let AI’s overuse of the em dash kill her love for the piece of punctuation — and has never met a Pitbull song she didn’t like.
When she is not high on big ideas and keeping the good vibes flowing, Jen is a mom, runner and thrifter. She laughs loud and keeps a tambourine in the center console of her minivan.
