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Our Speakers

Take a look at our team members who'd love to speak at your next event.

About

Aaron Marth: Speaker, Senior Web Designer, Retro-Shoe-Wearer, Former drummer in a rock band.

Marth joined the SiteCrafting team in 2011 as a website designer and developer. After years of working in the music industry, a career in design is how he continues to make art while supporting his family. His favorite part about designing websites is that it allows him to be creative and produce a form of art that people use to make their lives easier — whether that’s by finding a pediatric care provider for their child or getting information about an event at a local park.

Speaking Topics:

Designing for an Inclusive Web

Approximately 61 million people in the United States live with a disability. That’s 1 in 4 adults. Designing for accessibility isn’t just about mitigating legal risk for your brand, it’s about building a better web that is inclusive for all. Learn how you can join the movement with other content and web creators prioritizing accessibility through empathy.

About

Angie Carson: Speaker, Web Strategist, Digital Marketer, Content Marketing Expert, and Trainer.

To know Angie, is to love Angie. By day she manages web strategy for SiteCrafting and Sitka Insights. By night she wrangles her almost 2-year-old and 5-year-old and streams Hamilton on repeat. She’s an expert communicator, adventurous crafter and rumored to be a long-lost Schuyler sister (Work!).

Speaking Topics:

Why Search Engine Optimization is a Long-term Relationship

When starting down the road of optimizing your website for SEO, it’s important to know you are beginning a long-term relationship. In order to get the results that ultimately help you increase your search engine visibility and reach your website goals, you have to put in the work and create a sustainable strategy.

If you treat it like a one-night stand, then don’t expect a phone call three days later. There is no single action that will consistently keep your website content optimized or automatically put you on the first page of Google. And if someone is telling you otherwise then – boy, bye!

Content Strategy: Be Boringly Effective with Content Inventory and Audits

Sometimes the boring things are the best things. Content inventories and audits are the first steps to take control of your website, especially during a redesign. It’s more than the look and feel of your website. You wouldn’t move the junk in your garage into a new house. Learn how content audits and inventories can help you Konmari your way to a website that is effective and engaging.

Content Lessons from the musical Hamilton and The Schuyler Sisters

So, how does content, a flyer, a document, or research paper grow up to be a website and lead generator? If you’re looking for a revolution, check out this revelation. Inspired by America’s favorite musical, find out how you can focus on creating and maintaining valuable content and make your website the shining star of your marketing strategy.

About

Chuck Johnston: Speaker, User Experience Manager, Professor, Outdoorsman, and Dad.

Chuck is the User Experience Manager at SiteCrafting, a digital agency, and the Director of GearLab, a user research consultancy. At any given moment, he can often be found creating website and web app wireframes, conducting usability testing, and managing both internal and external user experience processes. He is an expert in connecting client goals with a keen understanding of user behaviors and needs.

Chuck holds a Master of Science degree in Human-Centered Design and Engineering from the University of Washington. Prior to completing his Master’s degree, he earned a Bachelor of Arts in Philosophy and a Bachelor of Arts in History from Susquehanna University. He is currently a faculty member at the University of Washington Tacoma teaching computing ethics.

Speaking Topics:

User-Centered Design for the Web

User-Centered Design (UCD) is a process in which the needs, wants, and limitations of end-users of a product, service or process are given extensive attention at each stage of the design process. Learn about UCD processes and methods, and how UCD can help your organization better connect with the people you serve.

User Experience Lessons from Testing Government Websites

What is user experience? What does it look like in real life? And how can it help improve your website? Learn about the charms and challenges of user experience told through the lens of lessons learned from working with government websites varying in size and scope. You can’t fix every problem, but you can create measurable opportunities to connect and engage with the people who visit your website.

About

Jen Rittenhouse: Speaker, Brand Enthusiast, Social Media Manager in Recovery, Expert in Lip Gloss Leadership, Believer in Big Ideas

Jen is a journalist turned copywriter turned social marketer turned brand builder. She has been studying product copy and telling stories in 280 characters or less since the age of 8. Jen’s favorite thing? Finding magic in moments, ideas and organizations and whirling it into words, experiences, and campaigns that make people slow their scroll.

Speaking Topics:

Suck Less, Engage More: Everything you Need to Build a Stellar Social Media Program

It’s trauma that social media managers face regularly. Six words that can induce a hashtag spiral faster than you can ask the question. “Can you make this go viral?”

Find out how to move through the requests for viral content and build a social media program that connects with your audiences, amplifies your brand and delivers results that makes everyone happy face emoji.

When They Call You A Guru

Guru, maven, rockstar, wizard, ninja. You are none of these. You are a creative professional who is worthy of proper recognition, not pejorative terms that diminish the skill, effort and experience involved in your work. Shake it but don’t break it, you can still demonstrate value when leaders and peers don’t understand what you do and want to outsource your job to their great-niece because she’s an Instagram influencer.

The Likeability Trap: How to Spot It to Rise Above It

Likeability is a trap the unfairly judges women. Research shows that biases are at work in the workplace and impact performance reviews and professional perceptions of women in harmful and unfair ways. This presentation is designed to illuminate and inspire women to be themselves and not only avoid the likeability trap, but also reject it.

About

Phil Price: Speaker, Software Architect, Sound Engineer, Actor, Squirrel Rescuer

Phil fancies himself a software wizard because he makes imaginary things come to life. When he’s not crafting subtly complex web applications infused with music and love, you may find him at the water at sunset, filling the sky with mammoth bubbles. He also has a habit of adopting orphaned squirrels. If there’s one rule that governs his life, it’s this: expect the unexpected.

Speaking Topics:

Maintaining 100 WordPress Sites

What happens when you have 101 WordPress sites to manage? It’s a story that unfolds through security, maintenance and web installations. WordPress is something many people must do, learn tips from someone who maintains WordPress sties en masse.

Make it Shine in Drupal 9

This is a workshop for everyone trying to figure out how to make their websites shine in Drupal 9. Find out how to get started, build themes and develop a website that sparkles like an Olympic-sized swimming pool filled with glitter.