When we first started developing Sitka Insights (Sitka) at SiteCrafting, we had a simple but powerful idea: combining real user feedback with search behavior could unlock a website’s full potential. Over time, that idea grew into a comprehensive platform that helps website managers make smarter, data-driven decisions.
Today, Sitka offers a suite of features for feedback and search. With the addition of AI, we are using our years of web expertise, user research and search technology expertise to help you see where your site is succeeding and where it can improve.
How We Got Here
Sitka has deep roots in search. Years ago, we supported our clients with tools like the Google Search Appliance and MaxxCat. When those services were discontinued, we built a custom search solution using Elasticsearch tailored to their needs.
We also added a simple polling tool to capture user feedback along the way. The combination of search and feedback became the foundation of Sitka.
From the beginning, the goal wasn’t tracking clicks or bounce rates. We wanted to allow users to tell us, in their own words, how we could improve their site experience. It’s about understanding your users, solving their problems, and continuously improving your site. Whether you manage content, UX, or digital strategy, Sitka gives you the tools to make confident decisions backed by real data.
What Sitka Can Do for You
At its core, Sitka answers one critical question: “Were your users able to find what they were looking for?”
Using a simple yes/no poll, Sitka collects user feedback as they interact with your site. But we don’t stop there. With our new Sitka AI Reports, we can analyze these responses alongside internal search queries to find actionable trends.
With Sitka, you can:
- Track page success over time using feedback scores and trend analysis.
- Identify which areas of your site are working and which are falling short.
- Monitor user search behavior to uncover unmet needs or content gaps.
- Review reports that visualize performance at both the page and section levels.
The Future of Sitka: Proactive Support Through AI
Sitka polls were initially designed for passive data collection, but AI changes what’s possible. AI makes it possible for Sitka to not only collect feedback but also respond instantly with accurate information and relevant search results sourced directly from your website.
This transformation will take Sitka from a data collection tool into a proactive assistant that improves a user’s experience in the moment, not just after the fact. And that wouldn’t be limited to just the feedback tool: We can also leverage AI for search to provide answers to queries based on a user’s question.
The process works by taking the user’s feedback or search query, transforming it into a semantic search (a question), and then analyzing the site’s content for an answer.
If you’re interested in using Sitka AI on your site in the future, please let us know.
Ready to See Sitka in Action?
Sitka is for you if you want to know what’s working, what’s not, and exactly how to improve your site. Whether you’re managing content, UX, or digital strategy, Sitka gives you real-time insight and AI-powered tools to act on it.
If you’re ready to make your site smarter, more responsive, and truly user-centered, let’s talk. Get in touch to schedule a demo or explore how Sitka AI can support your team.
