Ways to Improve Your Website by Leveraging AI
Generative Artificial Intelligence tools like ChatGPT have had profound impacts across industries and have transitioned from something experimental to a center of focus and go-to technology. At SiteCrafting, we don’t want to replace human ingenuity or creativity with AI. To us, AI is a tool that is quickly transforming our industry, and like any tool, it is better for some tasks than others. We want to leverage its strengths where it shines, like summarizing large volumes of text and semantic queries, and use other approaches when needed.
By leveraging AI, we can create new helpful tools and features for both users and website administrators that would otherwise not be possible.
We’re excited to share what we’ve developed and where we’re headed in the future using Artificial Intelligence.
- Custom Chatbots – Help users find information quickly, using your content.
- Feedback Summaries – Find out what users are saying about your site.
- Search Analysis – Summarizes Sitka search queries to understand how and what users are trying to find.
Future Plans
- Semantic Search – Answer questions for users based on their search query.
- Real-time Support – Help users with relevant information when they are most frustrated.
- Sitka Insights (Sitka) Dashboard Updates – Investigate Dynamic Feedback and Search Analysis and Summaries right inside Sitka.
Custom Chatbots, Tailored to Your Website
Most chatbots are limited in how they communicate or what they know.
Traditional deterministic chatbots can handle a specific set of tasks or questions, but they are limited in how they respond and what they can do. You have probably interacted with this type of chatbot before. They mostly offer canned responses to a short list of questions like, “what is my order status?” or route questions to specific departments. However, they often can’t help you with anything they haven’t been specifically programmed to do, and they usually can’t answer open-ended questions with natural language.
On the other hand, AI Chatbots like ChatGPT can respond to open-ended questions and prompts, but they are typically limited to generic world knowledge and what you tell it in your prompt. This limitation means they can fall short when asked about local or organization-specific information.
The good news is that this can be addressed with an approach called Retrieval-Augmented Generation (R.A.G.). R.A.G. is a way for AI models to search a specified data source and use the results as context to help generate an answer. That added context can be specific to your website or documents, so the AI model can use relevant information, instead of the whole internet, to generate more focused and precise answers.
New Sitka Reports Use AI to Surface What Your Users Really Want
Utilizing data from Sitka, SiteCrafting’s suite of website improvement tools, we are also launching new Sitka Reports that leverage AI to find and present common search themes and feedback to help you get insights into what your users are looking for.
Sitka Feedback Polls are great for collecting user feedback in the moment, by asking a simple yes or no question like “Was this page helpful?”. Users who respond “no” can easily add feedback about what they were looking for or found frustrating. In the past, the only way to review user feedback has been line-by-line. Now, with the power of AI, we can quickly summarize top feedback themes from large volumes of feedback to find actionable insights.
Users don’t always search for the same concepts using the same words. Instead of simply counting keywords, we use AI to identify common search themes based on their meaning. For example, with searches like “grilled halibut” and “salmon burgers,” keyword-counting would say these are separate, but using AI, we can get a semantic summary to find that, in this example, users often searched for recipes.
The Future of Sitka: AI-Powered Search, Support & Insights
Here are some more exciting AI-powered features we have already started building.
- Sitka Semantic Search – Using the power of Retrieval-Augmented Generation, we plan to build optional AI semantic search into Sitka Search, so you can add it to your website. With AI-powered search, users can get search results that match the intent of their queries, along with a summary of the information in those pages.
- Real-Time Support – When a user clicks “no” on a feedback poll and writes what they are looking for, we can do more than just collect the feedback, we can provide real-time support. By leveraging the same semantic search engine, we can get relevant information and search results, and deliver them to the user where they already are, right in the feedback poll.
- Sitka Dashboard Updates. We also plan to embed the power of AI feedback and search analysis into the Sitka Dashboard, so website administrators can dynamically explore search and feedback summaries for given dates and website sections on-the-fly. It is also possible to use AI to generate a list of actionable findings, which can be added to a list so you can keep track of improvements to make to your site based on real user feedback and data.
Get in Touch
If you have any questions or ideas, or are interested in leveraging AI for your website, feel free to reach out. There is no obligation to buy. Send us a message at hello@sitecrafting.com or call us at 253-272-2248.
