Goal-Setting Workshops: What Happens and Why You Need Them
Starting a website project can feel daunting, with numerous considerations such as varying priorities and stakeholders to manage — not to mention where to start. Our team begins every project with a goal-setting workshop. This initial step ensures alignment among all parties, streamlines the process and sets the stage for a successful outcome.
If you’ve ever been part of a project where things have gone sideways due to back-and-forth revisions, competing priorities and miscommunication, you know how frustrating and time consuming these types of kerfuffles can be. Enter the goal-setting workshop. Here is what happens in a workshop and why it is essential for every project at SiteCrafting.
What Happens in a Workshop
During these sessions, we cut through variations of three simple questions:
- What are your goals?
- Who is your audience?
- What actions will they be taking?
While it seems pretty straightforward, there’s usually a fair amount of discussion that’s happening during these workshops. Depending on how many people are participating, there can be a variety of different perspectives and each can be in alignment or, in some cases, not so much. In these cases, we spend time discussing the specific point that needs to be unpacked with both the group and our team to make sure we are all on the same page.
Why Goal-Setting is Essential
Competing priorities exist within every organization and often come out during these discussions. Whether it’s how rates are displayed on a credit union website or driving web visitors to a lead generator form, gathering stakeholders together helps get everyone in agreement and working in the same direction at the beginning of the project. This work sets the tone for the rest of the project and beyond.
One of the most important aspects of these workshops is the diversity of stakeholders. Although we can operate our project with an individual’s perspective, the real magic happens when we have a diverse group of stakeholders from different departments. Each stakeholder brings their own considerations, perspectives, and values to the discussion.
Participation from a diverse group also ensures alignment for the project right out of the gate for our clients and our team. We get to hear first-hand not only what you need, but more importantly, why you need it.
A Workshop for Next Level Understanding
Goal-setting workshops are a key part of our process because they help projects run efficiently from start to finish. Not only that, but workshops also improve the experience for website visitors so people can focus on what they want to accomplish and avoid unnecessary distractions.
Are you ready to optimize your website? Schedule a goal-setting workshop with our team of User Experience experts.
