Web accessibility is often misunderstood, leading to myths that can create unnecessary barriers for businesses and organizations aiming to do the right thing. At SiteCrafting, our UX Research team incorporates accessibility not only to ensure ADA compliance but also to enhance user experience for all. Here’s a closer look at five common myths — and the truths that every website manager should know.
Myth 1: ADA Compliance Only Affects Large Companies
Fact: Accessibility is everyone’s responsibility.
Many believe ADA compliance is only relevant for large corporations, but this myth can leave smaller entities vulnerable. In 2023, over 4,600 web accessibility lawsuits were filed, targeting businesses of all sizes. If your organization serves the public, you are likely required to comply with ADA guidelines — no matter your size.
Our UX Research team takes an accessibility-first approach, starting with audits that reveal barriers on your site. This proactive strategy not only reduces legal risks but also positions your brand as inclusive and user-centered.
Myth 2: ADA Compliance Is Too Expensive for Small Businesses
Fact: The cost of compliance is manageable — and often less than non-compliance.
It’s true that making a site accessible requires investment, but ignoring accessibility can cost far more in the long run. Beyond avoiding lawsuits, ADA compliance often qualifies small businesses for tax credits, such as the Disabled Access Credit, which covers up to $5,000 annually.
By leveraging flexible, cost-effective solutions and building accessibility into your website strategy from the start, our team helps businesses of all sizes prioritize inclusivity without overextending their budgets.
Myth 3: Automated Tools Can Guarantee ADA Compliance
Fact: Automation alone isn’t enough.
Automated accessibility checkers are great for catching surface-level issues, but they only identify 30-50% of potential barriers. For example, they can’t determine if tab navigation flows logically or if form error messages are meaningful.
This layered strategy ensures a more thorough and meaningful evaluation of your site’s accessibility.
Myth 4: Once Accessible, Always Accessible
Fact: Accessibility is an ongoing commitment.
Web accessibility isn’t a “set it and forget it” task. As technology evolves and new Web Content Accessibility Guidelines (WCAG) emerge, regular updates are needed. For example, WCAG 2.2 introduced nine new criteria to ensure inclusivity for diverse user needs.
Our UX Research team provides ongoing reviews and training, helping you stay compliant while future-proofing your site against emerging standards.
Myth 5: Accessible Design Is Only About Legal Compliance
Fact: Accessibility is about creating better experiences for everyone.
Accessible design benefits all users, not just those with disabilities. Features like readable fonts, responsive layouts, and descriptive links improve usability across the board. They also cater to diverse scenarios, from aging users to those navigating your site on a mobile device in low-light conditions.
At SiteCrafting, we view accessibility as an opportunity to demonstrate your brand’s values and commitment to inclusivity. Our work doesn’t just focus on compliance — it focuses on building trust, usability and meaningful connections.
Moving Forward With Confidence
ADA compliance isn’t just a legal obligation — it’s a chance to create a better digital experience for everyone. By partnering with teams like ours that prioritize accessibility in design, content and UX research, you can position your brand as a leader in inclusivity while driving tangible business results.
The Myths and facts are just the start we created this Accessibility Resource Page to help you.
