How to Create Personas and Journey Maps that Work

About the webinar

Understanding your audience is central to any website strategy. Find out how personas based on demographics are limiting your understanding of your audience and embrace a new approach that looks through a new lens to solve problems for groups of people who share a mindset and set of beliefs.

Angie Carson, Manager of Digital Strategy, will share how personas provide a foundation for understanding your audience and life context provides pathways for connections.