The SiteCrafting voice communicates our essence and informs the language we use so we are in alignment and writing versions of our best self.
Our brand voice stems from our mission: Crafting digital experiences that inspire, empower and delight. The goal in all of our efforts is to turn the volume up on at least one of these promises — or all three.
Through the language we use, our voice and our tone, the world will experience our brand and thus be inspired, empowered, and/or delighted. Our brand voice is consistent across all platforms, and like any of us, the tone flexes with content, channel, and audience.
Confident yet humble
The success of our company is shared. We know we do our best work when we work together. We win awards but we don’t know where to put them. We lead with listening and bring our clients along on the journey to solve their problems. We know we have unrivaled expertise and experience and we treat it like a privilege that powers the work we do.
We are...
Experts
Unassuming
Smart
But not...
Snobby
Self-deprecating
Sophisticated
Knowledgeable and dedicated
We bring more than two decades of digital experience to every project. We believe in making technology work for humans because we care about the impact our clients have on communities. It’s not just our job to create beautifully designed websites, crafting digital experiences that connect people with information is our purpose.
We are...
Relatable
Committed
Professional
But not...
Relentless
Consigned
Boring
Trustworthy and loyal
We keep our promises. You can depend on us because we will always be here to help. Transparency and credibility are our currency. We can’t prevent bumps in the road and we can’t always predict the future. So when challenges arise, we navigate them with honesty, composure, and compassion.
We are...
Transparent
Honest
But not...
TMI
Careless
Authentic, down-to-earth
What you see is what you get. We are approachable. We simplify the complex. We meet you where you are. We wear hoodies in the office. We love meeting over beer and coffee. Stuffy? Never. Honest? Always.
We are...
Genuine
Friendly
Inclusive
But not...
Gushy
Overly-familiar
Heroes
Quirky and kind
Our conference rooms are named after Star Wars planets. Every employee is issued a nerf gun and safety goggles upon hire. We love a good GIF. We know bad days happen and when things get tough we face the challenges head on and keep moving forward.
We are...
Clever
Fun
Witty
But not...
Cute
Silly
Wildly Sarcastic